This comprehensive course in Tourism and
Hospitality Marketing provides students with a thorough understanding of the
fundamental principles, strategies, and contemporary trends shaping the
industry. Covering topics from the basics of industry overview and market
segmentation to advanced concepts such as digital marketing, branding, pricing
strategies, and sustainable practices, the course equips learners with both
theoretical knowledge and practical skills. Through a blend of lectures,
tutorials, case studies, and real-world activities such as field trips and
guest lectures, students will develop the ability to analyze markets, create
innovative products, implement effective marketing campaigns, and evaluate
performance. The course prepares students to navigate the dynamic landscape of
tourism and hospitality marketing with confidence and ethical awareness.
- Teacher: Mary Ulnas